With the Applied and Industrial Mathematics (AIM) program, cadets experience practical applications of applied mathematics and computer science, beyond the classroom. For clients, it offers a range of services from systems analysis and mathematical modeling to data analysis, management solutions, or software design.
For five to ten weeks during the summer, cadets are paired with a faculty advisor and local business or government agency. Faculty advisors are heavily involved in the first couple weeks with the cadet team becoming the primary advisors to the clients for the remainder of the project. Groups give weekly progress reports in the form of oral presentations to faculty advisors, in addition to periodic presentations to their respective clients. Each team also provides a final oral presentation and a written report to the client upon completion of the project.
The AIM program is beneficial to all involved. Cadets are exposed to 鈥渞eal world鈥 applications of mathematics and computer science and work with clients in a multi-disciplinary setting. The faculty advisors have the opportunity to mentor a select group of cadets contributing to research in those fields. Finally, clients have the opportunity to tangibly support education for a low cost, obtain solutions to problems, and, potentially, recruit talented employees from VMI鈥檚 corps.
Contact John David, PhD Applied Mathematics (davidja@vmi.edu, 540-464-7489) about your project.
AIM Stories
Learn more about some of the unique projects by cadets in AIM.
Math Major Reveals Predictors for Retention and Graduation Rates
According to news outlet, The Hill, college enrollment numbers have been declining since 2010 due to changes in the economy, immigration policies, and the coronavirus pandemic. Education experts predict a more dramatic drop in 2025, due to the decline of college-age students. What can be done to help colleges keep their admission and retention numbers healthy?
Aidan Carman 鈥27, an applied mathematics major at 麻豆女演员 Institute, researched ways to do just that during his Applied and Industrial Mathematics (AIM) program project titled, 鈥淎nalytics in Support of VMI Admissions and Cadet Retention.鈥

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AIM Hits Its Targets: Math Applied to Real Problems
Now in its eighth year, VMI鈥檚 Applied and Industrial Mathematics (AIM) program has the goal of letting cadets practice their applied mathematics skills by helping a real-world business or organization.
This summer, five cadets got a chance to put their data analysis skills to use through that program. Two of them, Seth Gibson 鈥22 and Emily Gothard 鈥21, did their work for the Frontier Culture Museum in Staunton, Virginia, a state-supported entity that must raise 30 percent of its operating budget each year, primarily through sales of admission tickets, season passes, and merchandise in its gift shop.
Gothard explained that the first thing she and Gibson did was try to find which gift shop items were the biggest sellers so Frontier Culture Museum staff could allocate more funds towards purchasing those items.
鈥淲e looked at all of their vendors to see how much they鈥檇 spent … so we could categorize their budget sheet,鈥 said Gothard. 鈥淲e did that in order to create the budget, and then we broke it into 17 categories.鈥
It didn鈥檛 take the cadets long to figure out which items turned over quickly and which ones sat on the shelf. 鈥淭hey spent a lot of money on books, but they aren鈥檛 big sellers,鈥 said Gibson. In the end, the cadets found that small items appealing to children, such as fudge, pencils, and stuffed animals, were the shop鈥檚 biggest sellers.
鈥淲e鈥檝e had some surprises as to what kinds of things are selling and what kinds of things aren鈥檛 selling,鈥 confirmed Megan Newman, executive director of the Frontier Culture Museum and a former VMI employee. Already, she noted, the work of Gibson and Gothard has led her to see that an expansion of the gift shop isn鈥檛 a wise fiscal move.
Newman said she鈥檚 very hopeful that the relationship between VMI and the Frontier Culture Museum will continue to grow. 鈥淲e have project potential for cadets galore, whether it鈥檚 through AIM or [the Summer Undergraduate Research Institute],鈥 said Newman.
While Gibson and Gothard were working in Staunton, David Carter 鈥19 undertook an AIM project on post. His project was to analyze data on alumni donors and giving patterns for the VMI Alumni Association.
鈥淚鈥檓 looking at ways [the Alumni Association] can be more cost-effective and save money while at the same time have the same level of alumni interaction and involvement,鈥 said Carter in mid-July.
To further that goal, Carter created ZIP Code maps of where alumni are living and where chapters of the VMI Alumni Association are present. That process revealed gaps, as there are some sections of the country where alumni are living but no chapters are present to organize events. Salt Lake City, Utah, is one example of such a chapter gap.
鈥淭he next goal is to create a list of all of the areas where there are alumni and no chapters, and then rank them based on what would probably be the best place to start building chapters,鈥 said Carter, who will graduate in December and commission into the U.S. Navy.
Carter鈥檚 project will continue through the fall semester, but he鈥檚 hopeful that the work he鈥檚 begun will be kept going long after he鈥檚 graduated.
鈥淚deally, I鈥檇 like to create a standing program for the Alumni Association, so whenever they get new data, they could plug it in as an Excel document and it would just calculate a new list for them,鈥 he stated.
Calling the impact of Carter鈥檚 work 鈥渢remendous,鈥 Thom Brashears 鈥95, chief operating officer of the VMI Alumni Association, said that Carter had unearthed valuable information that would help the association do its job better.
鈥淎 lot of the things he鈥檚 finding we kind of expected, but there have been a few surprises,鈥 noted Brashears. 鈥淚f we want to improve, if we want to have a better strategic vision, we鈥檝e got to be able to point to facts rather than just guess all of the time. This was a way to do that.鈥
Since its inception, AIM has been organized by Lt. Col. John David, associate professor of applied mathematics, who had run similar programs at three other colleges and universities before coming to VMI. Right away, he knew he wanted to make cadets aware that applied mathematics wasn鈥檛 just a buzz word.
鈥淭hat was my goal when I became a tenure-track professor at VMI 鈥 I saw a huge need for getting cadets integrated with businesses,鈥 David commented. 鈥淭here鈥檚 a lot of great projects you can do that are very academically interesting. I want them to be able to solve concrete problems.鈥
In addition to Gibson, Gothard, and Carter, other cadets working on AIM projects this summer were Johnny Vesterman 鈥21 and Kaleb Tucker 鈥20. Vesterman worked with David and Col. Atin Basuchoudhary, professor of economics and business, to develop statistical applications for predicting civil conflict, while Tucker worked with Laser Tag Source, a company that rents laser tag equipment, to help them learn more about their client base.
– By Mary Price
Cadet Intern Uses Math to Eradicate City Energy Hogs
Cadet Robert 鈥淐hap鈥 Michie 鈥15 spent his summer pouring over spreadsheets in an internship that was a far cry from his previous summer job as a bag boy at a golf course.
Michie, an applied mathematics major from Richmond, is analyzing the city of Lexington鈥檚 energy usage over the past six years, to help City Manager Jon Ellestad identify buildings that are 鈥渆nergy hogs.鈥 By mid-July, he had taken six years鈥 worth of energy usage data on paper and put that information into spreadsheet form. By the end of the summer, he planned to have a visual model of the energy usage for each of the city鈥檚 27 billable accounts.
鈥淭he hope is that [the city of Lexington] can take this information 鈥 and make the buildings more efficient,鈥 said Michie.
Michie said he chose the project in part because of his interest in sustainability, which he defined as 鈥渢he effort to meet the social, economic and environmental needs of present and future generations.鈥
Michie鈥檚 project is one of four this summer under the auspices of a new program called REMACS 鈥 Research Experiences in Mathematics and Computer Science. REMACS is the brainchild of Maj. John David, who participated in a similar program while he was conducting post-doctoral research at the College of Wooster in Ohio. 鈥淭he idea of REMACs is to show the cadets what you can do with applied mathematics,鈥 said David, an assistant professor in VMI鈥檚 Department of Mathematics and Computer Science. 鈥淭hey need to see math in a real-world setting.鈥
Part of the benefit of taking on a real-world math problem such as that provided by REMACS, said David, is for cadets to have the experience of reporting to a boss.
鈥淵ou have a client, and the problem isn鈥檛 posed like it is in a textbook,鈥 he commented.
Michie鈥檚 work is overseen by Maj. Geoff Cox, assistant professor of applied mathematics, and he鈥檚 also receiving assistance from Maj. Todd Pegg, energy manager with the VMI physical plant.
Pegg has been working to reduce VMI鈥檚 energy consumption ever since his arrival in 2007, and he鈥檚 been sharing with Michie the spreadsheets and 3-D modeling tools which have enabled him to track the Institute鈥檚 energy usage and identify areas for improvement. Pegg said his use of these tools has helped VMI to reduce its energy usage 鈥渟ubstantially鈥 over the past five years, even as the Institute has added new buildings at a rapid rate.
Pegg explained that utilities such as Dominion Virginia Power have a multitude of rate schedules, and having modeling data available on a spreadsheet allows a customer, such as VMI or the city of Lexington, to see how its bill might be affected by a change to a different rate.
Having a digital model available for such simulations 鈥渁dds a level of micro-management to the city that VMI has, and the city currently lacks,鈥 said Michie.
After graduation from VMI, Michie hopes to go to graduate school in economics or earn an MBA. 鈥淢y really big goal is to work in the financial field and apply math skills to the world of economics and finance,鈥 he said.
Cox, meanwhile, has enjoyed a chance to step away from the theory of math and plunge into its real-world applications. 鈥淎 whole bunch of math just comes from the fact that things are proportional,鈥 Cox said. 鈥淚t鈥檚 nice to be able to take a real-life situation and be able to apply math to it.鈥
– By Mary Price
Cadet Takes AIM on Laser Tag
Some people love math. They enjoy reading a complicated word problem, applying the numbers to it, and solving it.
Cadet Joe Bobay 鈥17 is one of those people. The trick is finding problems that need solving.
That鈥檚 why VMI鈥檚 Applied and Industrial Mathematics program was a sure fit for Bobay. The AIM programs pairs cadets with businesses that have a problem and gives the cadets five weeks to use their math skills to find a solution.
Laser Tag Source of Lynchburg rents laser tag equipment to companies in all 50 states. On the East Coast, the rentals are en route for only two days. West Coast rentals, though, are a whole different story, often tying up equipment for weeks rather than days. But owner Mike Kirby thought the company was years away from opening a second location in the West 鈥 that is, until Bobay presented his findings.
The journey to that presentation turned out to be very different from the textbook problems Bobay has solved for his classes.
鈥淰ery often it鈥檚 a far more vague problem than students are used to; that鈥檚 a big thing that’s really good about this program 鈥 it鈥檚 not 鈥榙o this integral,鈥欌 explained Maj. John David, assistant professor of applied mathematics and AIM coordinator. 鈥淚n a real job no one is ever going to ask you to compute this covariance matrix or calculate this integral; they鈥檙e going to ask you something that probably has a lot of math in it but they don鈥檛 know it has a lot of math.鈥
In the Laser Tag problem, Bobay found he had to consider time as well as geography. Laser tag equipment is heavy and bulky, and the only way it can be shipped is by ground service.
鈥淚 just want to be able to present them with some data that says if you open a second location, this is how much you鈥檒l be saving on shipping, this is how much of an increase you鈥檒l have on product availability, then be able to tell them whether 鈥 it is cost-effective to open a new place or not. Maybe they need to wait longer; maybe they need to not do it at all.鈥
Coming to that conclusion is a tremendous learning experience for Bobay.
鈥淭heir worry stops when they sign up. Joe鈥檚 worry starts when the project begins,鈥 said Maj. Ben Grannan, assistant professor of economics and business and Bobay鈥檚 academic adviser on the project.
As lead pastor of Lynchburg Church of God, Kirby started Laser Tag Source almost by accident. He had bought some laser tag equipment for a youth event; to make his money back afterward, he rented out the equipment, discovering a demand that inspired him to launch a website. Three years later he found himself on the cusp of a coast-to-coast business.
鈥淏asically we could open another location today,鈥 said Kirby, ready to explore Bobay鈥檚 suggestion. 鈥淛oe exceeded our exceptions, and I was very impressed with his work. We were shocked to find out how much we could save by opening a second location.
Getting a solution to a problem is only part of the point for some participating companies. Many businesses, said David, appreciate being able to provide a learning opportunity in addition to paying less for an expensive service in the professional world.
鈥淭he program is like an academically oriented consulting firm,鈥 David explained. Twenty-one cadets have participated as of June 2015, with some of those experiences leading to job offers.
鈥淚 would highly recommend this [AIM] program to any business owner who deals with large amounts of data 鈥 sales, marketing, shipping, etc.,鈥 added Kirby. 鈥淚 am more than pleased with this project.鈥
鈥 Kelly Nye
Applied Math Project Takes on Shakespeare
In the world of academia, Shakespeare and math do not seem to have much in common. But in the real world this summer, the two seeming academic opposites walked hand in hand.
The Applied and Industrial Mathematics program at VMI made sure of that when cadet Ryan Poffenbarger 鈥16 was assigned the task of crunching numbers for the American Shakespeare Center in Staunton. Thanks to his research, the organization now has a better grasp on how to market its product.
鈥淚t鈥檚 going to help us target our marketing in a much better way rather than just making queries,鈥 said Amy Wratchford, the managing director for the center. 鈥淲e have all of this data we don鈥檛 have the time or expertise to dig into. They helped us make sense of all of our data.鈥
Through his analysis, Poffenbarger uncovered a number of trends at the center and the Blackfriars Playhouse, including the number of customers who attended multiple performances, the number who tended to return each year, and the number of seats that sold the most often. He presented this information to Wratchford in June.
鈥淚t was a lot of detective work,鈥 Poffenbarger said. 鈥淭hey know the business part of the Shakespeare Center better than I do, so I was looking for things that would be related to making business decisions for them.鈥
鈥淭hat鈥檚 the role of the analyst: look at the numbers, do the technical stuff, and help them make smart decisions,鈥 said Maj. John David, assistant professor of applied mathematics and AIM coordinator. 鈥淭hey are ultimately going to make the decision about what to do. We just try to help them make fewer guesses.鈥
According to Maj. Geoff Cox, also an assistant professor of applied mathematics, who served as the cadet鈥檚 supervisor, the role of the data analyst is only to crunch the numbers, not make recommendations.
鈥淭here is a lot of uncertainty,鈥 Cox said. 鈥淵ou want to tell them, 鈥楾his is what we found; here鈥檚 a possible interpretation.鈥 But there are many others.鈥
Poffenbarger鈥檚 project was one of three by cadets associated with AIM. Another was with an investment firm in Lexington, while the third was with a local manufacturer. The AIM program is a collaboration of the VMI Center for Undergraduate Research, the applied math department, and external clients. AIM generates revenue from the client, which pays the cadet鈥檚 stipend, and VCUR supports the professor鈥檚 stipend via its Summer Undergraduate Research Institute.
Poffenbarger was the 17th cadet to work with David over the last three years. He learned a great deal from the experience, and not just in math.
鈥淭he one thing I learned the most was programming,鈥 said Poffenbarger, who noted that he often had to reformat the data sent to him from the Shakespeare Center. 鈥淚 went from zero programming experience, aside from HTML, to writing what I thought were pretty complex solutions to a formatting problem.鈥
David became aware of the predicament at the Shakespeare Center while he was giving a presentation of his findings from an AIM project for the United Way. Wratchford happened to be in attendance, and she immediately began thinking of how the VMI program could help her outfit.
鈥淪he thought it was a really cool idea,鈥 said David. 鈥淪he was definitely excited about what quantitative thinking can do to make a place work better.鈥
And that is the purpose of AIM. So often, it is hard to visualize how higher math can be beneficial in real-world situations; AIM takes care of that.
鈥淚t鈥檚 about going out and getting real-world problems from government, business, [and] industry, [and] bringing them back to have our VMI cadets solve them,鈥 said David.
鈥淚t鈥檚 a good contrast from the classroom,鈥 added Cox.
Did VMI鈥檚 AIM program help? Wratchford seemed encouraged by the findings.
鈥淲e鈥檝e been very pleased,鈥 she said. 鈥淭hey [helped] us get our vision wrapped around our patron and donor database.鈥
And the AIM team proved that maybe Shakespeare and mathematics do belong together.
Cadet Computer Model Predicts NBA Outcomes
Cadet James Snyder 鈥13 didn鈥檛 have any trouble picking a topic for his Summer Undergraduate Research Institute project. After all, he鈥檚 an applied math major with a lifelong interest in sports 鈥 so why not delve into the use of statistics to predict the outcome of basketball games?
This summer, Snyder is working under the guidance of Maj. John David, assistant professor of applied mathematics, to take data from several seasons鈥 worth of NBA games and use that data to build a computer model which can predict the outcome of future games.
Snyder, a Georgia native and avid fan of the Atlanta Hawks, got interested in doing a sports-oriented summer research project when his friend Will Lucas 鈥14 did a similar project on baseball last summer. David, also a lifelong sports enthusiast, already had experience with predicting professional football games, and he鈥檇 overseen Lucas鈥 work, so he welcomed Snyder鈥檚 interest.
Snyder began by taking NBA statistics from six seasons. With 30 teams in the association, each playing 82 games per season, and 32 statistics available per team, Snyder found himself almost drowning in information.
鈥淭here are millions of data points,鈥 Snyder commented. 鈥淲e鈥檙e taking all that data and using it to make future predictions for the games.鈥
To check for accuracy, Snyder fed data from the 2004-2009 seasons into the computer and asked it to make predictions for the 2010 season.
So far, Snyder鈥檚 program has racked up an impressive accuracy rate of 72 to 73 percent 鈥 which puts him in a position to be competitive with or even outdo, popular websites that claim to be able to predict the outcomes of games.
鈥淲e鈥檙e on pace with those guys, and I鈥檓 pleased with that,鈥 he said.
For Snyder, the summer project has been an ideal capstone to his time at VMI, which is rapidly coming to a close. 鈥淵ou get to do math and see the outcome of sports,鈥 he said. 鈥淭hat鈥檚 fascinating to me. We鈥檙e doing some pretty complex math techniques, 鈥 and at the same time we get to play with basketball statistics.鈥
Snyder has already accepted a job with the Applied Physics Lab at Johns Hopkins University in Baltimore, Md., which has hired several VMI graduates over the past few years. There, he鈥檒l be testing technology for submarines and other forms of undersea warfare. His work there will begin Aug. 12.
鈥淚鈥檓 hoping to take some of the research I鈥檝e done this summer and apply it on the military/government side of things,鈥 said Snyder, who played center on the VMI football team during his cadetship.
And since he鈥檒l be in the neighborhood, Snyder is planning to join David to give a presentation on math and sports at a meeting of three major mathematical organizations, to be held in Baltimore in January.
鈥淭he interest in using quantitative analysis in sports has really grown in the past 10 or 15 years,鈥 said David, who enjoys informal games of pickup basketball with a group of professors and cadets.
He continued, 鈥淚t鈥檚 a fascinatingly rich thing in math. It鈥檚 a rich area for machine learning and quantitative analysis and data mining. 鈥t鈥檚 a wonderful training tool. I can trick [the cadets] into some of this stuff by using sports.鈥
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Email: thompsonlf@vmi.edu
Phone: (540) 464-7335
Applied Mathematics Department
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